Our Vision
Looking Towards the Future
Digital Transformation Leader
Connect people and objects throughout the national territory through high-speed, quality and accessible mobile services.
With Blue, BUM becomes the 4th mobile operator with national coverage. Blue is designed as a telecom start-up — the most digital, smart and simple brand in the Cameroon telecommunications industry.
Our Mission
Empowering Digital Transformation
Empowering Digital Transformation
Our mission, by presidential decree No. 98/104 of 8 July 1998, is to own, operate and provide telecommunications infrastructure and services to significantly reduce the digital divide, guarantee access to ICTs in remote areas, and develop a modern digital economy.
With Blue, launched in 2021, we connect people and objects across the entire national territory through high-speed, quality and affordable mobile services.
Nationwide Coverage
Reaching every corner of Cameroon
Innovation First
Cutting-edge technology solutions
Customer Focus
Putting our customers first
Quality Service
Reliable and consistent service delivery
Our Values
Guiding Principles
At Blue, we uphold the following values that guide our daily actions
Team Spirit
Participating in achieving a shared objective, collaborating with others, and prioritizing group success over individual success.
Quality
Ability to meet requirements — being accessible, welcoming and delivering reliable, consistent service.
Innovation
Generating new ideas, improving processes, and renewing products and services to stay digital, smart and simple.
Ambition
Aiming high to become the leading mobile brand in Cameroon and beyond.
Excellence
Pursuing the highest standards in everything we do, for our customers and partners.
Our History
A Journey of Innovation
From a 2021 start-up to Cameroon's most digital, smart and simple mobile brand
Blue by the Numbers
Our Impact in Numbers
Our Leadership
Meet the Team
Meet the visionary leaders driving Blue's mission to connect Cameroon
CEO
Chief Executive Officer
CTO
Chief Technology Officer
CFO
Chief Financial Officer
COO
Chief Operations Officer
CMO
Chief Marketing Officer
CHRO
Chief Human Resources Officer
