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About blue

Launched in 2021 — the most digital, smart and simple brand in Cameroon

Our Vision

Looking Towards the Future

Digital Transformation Leader

Connect people and objects throughout the national territory through high-speed, quality and accessible mobile services.

With blue, BUM becomes the 4th mobile operator with national coverage. blue is designed as a telecom start-up — the most digital, smart and simple brand in the Cameroon telecommunications industry.

Our Mission

Our Mission

Empowering Digital Transformation

Empowering Digital Transformation

Our mission, by presidential Decree No. 98/198 of 8 September 1998, is to own, operate and provide telecommunications infrastructure and services to significantly reduce the digital divide, guarantee access to ICTs in remote areas, and develop a modern digital economy.

With blue, launched in 2021, we connect people and objects across the entire national territory through high-speed, quality and affordable mobile services.

Nationwide Coverage

Reaching every corner of Cameroon

Innovation First

Cutting-edge technology solutions

Customer Focus

Putting our customers first

Quality Service

Reliable and consistent service delivery

Our Values

Our Values

Our guiding principles

At blue, we uphold the following values that guide our daily actions

The values of blue blue.

Team Spirit

Working together towards a shared goal, collaborating and putting collective success before individual success.

Quality

Meeting our customers’ expectations: being accessible, welcoming and delivering reliable, consistent service.

Innovation

Bringing new ideas, improving our processes and renewing our products and services to remain a digital, smart and simple brand.

Ambition

Aiming high to become the leading mobile brand in Cameroon and beyond.

Excellence

Holding ourselves to the highest standards in everything we do, for our customers and our partners.

Our History

Our History

The main stages, from 1998 to 2021

From the creation of CAMTEL in 1998 to the launch of blue in 2021

1998

Creation of CAMTEL

CAMTEL (Cameroon Telecommunications) was created by Decree No. 98/198 of 8 September 1998, following the transformation of the Telecommunications Directorate and the integration of INTELCAM, the public company responsible for international telephone communications.

Key Milestones
8 September 1998: Decree No. 98/198 creating CAMTEL

2005

Launch of CT-Phone

CAMTEL launched CT-Phone, a mobile telephone service based on CDMA technology, offering wireless coverage and nationwide roaming capability.

2010

National fibre optic backbone

Start of the gradual deployment of the national fibre optic backbone, linking the regions and increasing data transport capacity.

2014

Mobile telephony licence

CAMTEL acquired a mobile telephony licence.

2015

GSM mobile network deployment

CAMTEL deployed its GSM mobile telephone network.

2020

Concession agreements

On 4 March 2020, CAMTEL was awarded the concession agreements relating to the fixed, mobile and transport networks, opening a new era for the company.

Key Milestones
4 March 2020: Award of the concession agreements: fixed, mobile and transport networks

2021

Launch of the blue brand

CAMTEL launched blue, its mobile telephone brand, designed to be the most digital, smart and simple brand in Cameroon.

Today

Mobile network and digital services

CAMTEL continues to develop its network and services to bring digital technology closer to every Cameroonian.

  • 4G network expansion

    Continued expansion and densification of the 4G network in areas that are still insufficiently covered.

  • Investment

    Ongoing investment in infrastructure to improve coverage and quality of service.

  • National backbone

    Consolidation of the national fibre optic backbone linking the regions.

  • Digital services

    Development of digital services, such as the *825# portal and the blue Recharge app.

blue by the Numbers

Our Impact in Numbers

109+
Agencies Nationwide
3G/4G
Mobile Network
500 FCFA
blue SIM
2 GB
Free Data on Activation
Leadership

Our Leadership

Meet the Team

Meet the visionary leaders driving blue's mission to connect Cameroon

CEO

Chief Executive Officer

CTO

Chief Technology Officer

CFO

Chief Financial Officer

COO

Chief Operations Officer

CMO

Chief Marketing Officer

CHRO

Chief Human Resources Officer

blue

About blue

blue is the mobile brand operated by BUM (Business Unit Mobile) — the most digital, smart and simple brand in Cameroon. Launched in 2021, blue connects people and objects across the country with high-speed, quality and affordable mobile services.

Un point c'est blue

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