About Blue
Launched in 2021 — the most digital, smart and simple brand in Cameroon
Looking Towards the Future
Connect people and objects throughout the national territory through high-speed, quality and accessible mobile services.
With Blue, BUM becomes the 4th mobile operator with national coverage. Blue is designed as a telecom start-up — the most digital, smart and simple brand in the Cameroon telecommunications industry.
Empowering Digital Transformation
Our mission, by presidential decree No. 98/104 of 8 July 1998, is to own, operate and provide telecommunications infrastructure and services to significantly reduce the digital divide, guarantee access to ICTs in remote areas, and develop a modern digital economy.
With Blue, launched in 2021, we connect people and objects across the entire national territory through high-speed, quality and affordable mobile services.
Reaching every corner of Cameroon
Cutting-edge technology solutions
Putting our customers first
Reliable and consistent service delivery
Guiding Principles
At Blue, we uphold the following values that guide our daily actions
Participating in achieving a shared objective, collaborating with others, and prioritizing group success over individual success.
Ability to meet requirements — being accessible, welcoming and delivering reliable, consistent service.
Generating new ideas, improving processes, and renewing products and services to stay digital, smart and simple.
Aiming high to become the leading mobile brand in Cameroon and beyond.
Pursuing the highest standards in everything we do, for our customers and partners.
A Journey of Innovation
From a 2021 start-up to Cameroon's most digital, smart and simple mobile brand
Our Impact in Numbers
Meet the Team
Meet the visionary leaders driving Blue's mission to connect Cameroon
Chief Executive Officer
Chief Technology Officer
Chief Financial Officer
Chief Operations Officer
Chief Marketing Officer
Chief Human Resources Officer
Blue is the mobile brand operated by BUM (Business Unit Mobile) — the most digital, smart and simple brand in Cameroon. Launched in 2021, Blue connects people and objects across the country with high-speed, quality and affordable mobile services.
Un point c'est blue
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