Become a Blue Partner

Join the Blue distribution network and grow your business as an Authorized Distributor of Blue mobile products and services.

Partnership program

Distribute Blue, grow together

As a Blue Authorized Distributor (DA), you distribute Blue mobile products and services across your network. Below are the eligibility criteria, the documents you need to prepare, and the step-by-step recruitment process.

Eligibility criteria

Who can become a partner

Activity: distribution of Blue mobile products and services. To qualify as an Authorized Distributor, you must meet all of the following:

Cameroonian nationality

Be a Cameroonian national or a company registered in Cameroon.

Distribution network

Have an established distribution network for mobile products and services.

Commercial premises

Operate premises open to the public, with Blue visibility and signage.

Sales force of up to 70 Brand Ambassadors

Up to 70 Brand Ambassadors — 60 identifiers and 10 activators.

Commercial managers

Have commercial managers, each supervising at least 35 Brand Ambassadors.

Application file

Documents to prepare

Your application file must include the following. Make sure every document is valid and up to date.

1

An up-to-date tax file

  • Location plan
  • Registration certificate
  • Trade register
  • Non-indebtedness certificate
  • Taxpayer card
  • Colour national ID card (CNI)
  • Company legal status
2

Proof of financial capacity

  • At least 50 million FCFA.
3

Valid ART approval

  • An up-to-date licence from the telecoms regulator (ART).
The process

How to become a Blue partner

From application to integration, here is the step-by-step recruitment process.

01

Apply

New applicants apply through a call for applications or from the waiting list of the previous call for tenders. Existing partners have their Authorized Distributor contract reviewed and the partnership analysed.

02

Review & analysis

Application files are opened, studied and analysed against the eligibility criteria and required documents.

03

Selection

Successful candidates are selected and recruited as Blue Authorized Distributors (DA).

04

Contract & business forum

Contracts are drafted and signed, and a business forum is organised to onboard new distributors.

05

Integration kit

You receive your integration kit: a signed contract copy, SIM cards, Blue offers, your coverage zone and more — ready to start distributing.

Ready to become a Blue Partner?

Prepare your application file and reach out to the Blue team to start the process.

blue

About Blue

Blue is the mobile brand operated by BUM (Business Unit Mobile) — the most digital, smart and simple brand in Cameroon. Launched in 2021, Blue connects people and objects across the country with high-speed, quality and affordable mobile services.

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Contact

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